Do you use social media to market your rentals and interact with prospects and guests? Here is a great article on how to make Twitter work for you. “65% of leisure travelers start researching online before they’ve decided where or how to travel.” This is a huge opportunity for engagement.
Ever wonder if your audience is seeing the tweets, posts, and articles that you put out through your socials media accounts? This article tells you the best times to post to social media.
While aimed at hotels, this article provides a great lesson in online engagement that can be applied to vacation rentals. “Hotels that responded to more than 50% of social reviews grew occupancy rates by 6.4%, more than twice the rate of properties that largely ignored social media reviews.” The same goes for your Guest Reviews. A company that responds to its customers (whether it be a complaint or praise) communicates that it’s paying attention and that it cares.
Are you ready for the “mobile mind shift“? Mobile commerce is forecasted to hit $75 billion by 2018. Here’s the kicker, “… no matter where they are or what device they are using, they expect a personalized, fast, rich and no-hassle online experience.”
Do you need a mobile app to stay competitive in this new mobile-centric world? Research from Phocuswright suggests that you don’t. Airline apps are by far the most widely used at 42%, follow by OTAs at 13%, a pretty steep drop off. The research finds that mobile friendly websites are where most travelers to look for places to stay and things to do, however.
And finally, just for the fun of it, if you are ever in Rome you can go to Roman Gladiator school, for about $140. I’m totally doing this if I ever get to Rome.
Until next week!